Kuku FM Case Study
About the platform-
Kuku FM is India’s premier audio content platform, creating, producing, marketing, and distributing exclusive premium audio content in the form of audiobooks, stories, summaries, courses, and other categories through its mobile app and website, all of which are available on Android and iOS.
Industry
leading audio content platform
Target Audience
GenZ & Millenia
The Campaign Design
Campaign Objective
Collaborated with creators from various niches to promote Kuku’s audiobooks and spread the word about online reading.
Platform Leveraged
YouTube
Influencer Genre
Vlogs, Education, Infotainment, Politics, Defence
Content Topics
Online shopping and Entrepreneurship
Challenges Faced
Content Map
As the world moves to digital platforms, books have also taken a new space in the soft copy world. Kuku FM’S availability in over 10 languages makes it easier for listeners to tune into what they feel the most comfortable in. The vision was to promote healthy and constructive online screen time.
With creators from different genres like education, review, tech, vlogs and lifestyle, we are happy and proud to announce that we were able to take the company’s vision to people.
275.5M+
Total Reach
6.5M+
Total Likes
85M+
Total views
198
Total Videos
The Campaign Assets
Let’s Influence Together!
Our efficient and effective influencer marketing campaigns help as a catalyst in your digital marketing strategy. We are able to considerably reduce user acquisition costs by targeting the right audience and reaching them through trusted influencers.
Additionally, our campaigns can improve user retention by creating engaging and relevant content that resonates with the target audience. This can lead to increased brand loyalty and advocacy, resulting in long-term benefits for your brand. Our team of experts work closely with clients to develop a customized campaign that aligns with their goals and objectives, and delivers measurable results.