Filo Case Study
About the platform-
Filo is the world’s only live instant tutoring software, connecting students with expert instructors in less than 60 seconds for one-on-one, interactive video sessions. Filo operates 24 hours a day, seven days a week, and the tutors are always accessible to explain, assist, solve, and do whatever it takes to help the student at the time.
Industry
Edtech
Target Audience
GenZ & Millenia
The Campaign Design
Campaign Objective
For this campaign, we collaborated with creators from educational niches who can take the idea of e-learning forward and communicate it to their audience. We also worked with creators who themselves are in the stages where they’d like to use a platform such
Platform Leveraged
YouTube
Influencer Genre
Vlogs, Education, Infotainment, Politics, Defence
Content Topics
Online shopping and Entrepreneurship
Challenges Faced
Content Map
Filo is used by over 1.5 million students in over 15 countries to improve their everyday learning. Filo now has over 50,000 tutors, making it the world’s largest tutoring community.
The aim of the campaign was to maintain and grow the company’s reach. Ever since the pandemic, online classes have been normalised and therefore, Cambly’s concept of e-learning is not foreign to people anymore, making it a perfect time to spread the word.
38.5M+
Total Reach
335K+
Total Likes
5.2M+
Total views
22
Total Videos
The Campaign Assets
Let’s Influence Together!
Our efficient and effective influencer marketing campaigns help as a catalyst in your digital marketing strategy. We are able to considerably reduce user acquisition costs by targeting the right audience and reaching them through trusted influencers.
Additionally, our campaigns can improve user retention by creating engaging and relevant content that resonates with the target audience. This can lead to increased brand loyalty and advocacy, resulting in long-term benefits for your brand. Our team of experts work closely with clients to develop a customized campaign that aligns with their goals and objectives, and delivers measurable results.