Cambly Case Study
About the platform-
Cambly is a digital networking platform that connects students from across the world with native English-speaking teachers for
activities such as conversation, structured English courses, exam
preparation (IELTS, TOEFL), corporate English speaking skills, job interview preparation, and survival English role-playing (at the grocery store, giving instructions to a taxi driver, etc)
Industry
e-learning platform
Target Audience
GenZ & Millenia
The Campaign Design
Campaign Objective
Generated buzz and engagement around Cambly’s easy-to-learn English-speaking lessons to the viewers so that they could become fluent faster.
Platform Leveraged
YouTube
Influencer Genre
English Tutor, Education, Infotainment, Politics, Defence, Vlogs
Content Topics
Online shopping and Entrepreneurship
Challenges Faced
Content Map
Cambly aims to build English proficiency and confidence through real conversations with friendly tutors from the US, UK, Australia, and more. The only requirement is a device. Through the campaign, we wanted to forward the idea to the viewers that they can become fluent faster through one-on- one video chat lessons with the help of Cambly.
22M+
Total Reach
335K+
Total Likes
3.6M+
Total views
25
Total Videos
The Campaign Assets
Let’s Influence Together!
Our efficient and effective influencer marketing campaigns help as a catalyst in your digital marketing strategy. We are able to considerably reduce user acquisition costs by targeting the right audience and reaching them through trusted influencers.
Additionally, our campaigns can improve user retention by creating engaging and relevant content that resonates with the target audience. This can lead to increased brand loyalty and advocacy, resulting in long-term benefits for your brand. Our team of experts work closely with clients to develop a customized campaign that aligns with their goals and objectives, and delivers measurable results.